One of the most common complaints I hear from distributors is, “I want to build the business but my up-line quit!” The excuse that so many people give is, “I don’t have an up-line so how can I succeed?”

Let’s start here:

1. Most successful people in network marketing have up-lines that quit the business, so if you want to succeed, you are in good company.

2. Many times, having a strong up-line serves as a detriment because the down-line tends to lean on the up-line for support and is never required to develop the leadership skills necessary to build a strong team.

3. Your up-line’s responsibility ends once they get you started. Their only job is to sign you up and point you in the right direction. If you expect your up-line to build your business for you, then you most likely will flounder in the business.

4. You have EVERYTHING you need to build the business.

I’m going to give you one of the greatest gifts an up-line can give you in the business. I am going to give you the power to build your business without an up-line. I am declaring you self-sufficient and giving you full permission to build your business without a strong up-line. If you have a strong up-line, that’s just great. But, not only do you not need a strong up-line, having one could work to your detriment. It’s time to take 100% responsibility and not blame your up-line for your lack of success. If you wait on your up-line to help you, you could be waiting for a long time. If you don’t need your up-line (which you don’t), then you’ll go to work today to build your business.

If you believe that a strong up-line is essential to building a team, then you need become the strong up-line to your down-line that you believe you are missing. Rather than blaming your up-line, take responsibility for your down-line! Again, most people that have built large incomes in network marketing, do not have an active up-line.

You are in entrepreneur. Nowhere in the leadership books does it say, “For you to be successful, you must make someone else responsible for your success.” I’m giving you permission to take 100% responsibility for your business and your success.

You may be asking;

“Yeah, but who do I do 3 way calls with?”

A: You do 3 way calls with your down-line when they need help introducing the business to new people.

“Yeah but, who will do 3 way calls with me?”

A: If you need a 3 way call, you can pull in a cross line team member or someone further up in your success line, but if there is no one to do it, then get resourceful! Do anything to build additional credibility. Videos and audio recordings can accomplish the same thing as a 3 way call.

My sponsor in my last company wore polyester leisure suits and white patent leather shoes. He was a great guy but not my idea of instant credibility. I had never signed up a single distributor in any network marketing company in my life. So what I did was attend as many events as possible and I always sat in the front row. I introduced myself and my guests to the speakers as if I knew them. I kept doing this until I had my own credibility built up.

I’m going to say it again, YOU DO NOT NEED AN ACTIVE UPLINE TO BUILD A SUCCESSFUL BUSINESS. Everyone has access to the same info. There is 10 times more information and resources available to build the business than you could ever need. Please, please, please, stop blaming your up-line for your lack of success. “If it is to be, it’s up to me!!” YOU become a conduit for disseminating the essential information to those you are sharing the business with and those in your down-line.

If you came to me and said, “My up-line quit and I don’t have anyone to help me.” Please be prepared for my answer. No disrespect intended here, but when you do that I hear,”whaa whah, waaa whaah waaaaa wha!”

My answer to you will be:

1. Are you showing the business every day?
2. Are you reading at least 30 minutes a day from a personal development book?
3. Have you unplugged your TV set or at the very least limited your TV time to 1 hour a week?
4. Is your calendar FULL of appointments?
5. Are you promoting each event to the people in your circle of influence?

Let’s say for purposes of example that you have the strongest up-line available in the marketplace today. Do you realize that they are so busy working with so many people they probably wouldn’t have much time to help you personally? What does a strong up-line do? They have weekly conference calls for you to plug into and they give you permission to build the business without their help. Now let’s say you have an active up-line that has very little going on in their business. They may not be much help because they have had little to no success! They may be there but they aren’t a great example. An active and successful up-line is doing live events every weekend. They are signing up new distributors and helping them get started. They are promoting the next big event. Rarely, will they have time to work with you individually on a daily basis. Do you see the key here to getting things going is to go to work each day building the business until you have a growing team of distributors?

I’ve had people say, “Jordan, if you were my sponsor I would be killing this!” By the way, this is the same as saying, “My sponsor is a loser and if I had a sponsor that helped me I would be doing great in the business!” Here’s the reality, I speak with my personally sponsored distributors about once or twice a month. And when we talk, guess what I tell them?? I tell them what I’m telling you. Set appointments. Fill your calendar. Show them the product. Invite them to listen in on the calls and come to events. I tell them to take 100% responsibility for their business.

Most people are “part-timers” or “sometimers” in the business. Most people don’t have the commitment or interest in helping the people they bring in. That’s just the way it is. It has NOTHING to do with your company or you as their down-line. People are people. I’m just being straight with you. If you want a residual income that will pay you for years, you’ll need to make things happen and not depend on the person or people that brought you in. This condition exists in all companies with all up-lines. You are not the exception. You are the rule. Most people do not have an active up-line. What I’m saying without saying, “suck it up”, is “suck it up!”

The kiss of death in your business is waiting for someone to help you. The way you get good at the business is by doing it and not by waiting. The more you do it, the better you get. As you grow a team and you have more and more active members, you’ll have opportunities to do three way calls with your down-line but don’t wait for your up-line to help you. Any time you find yourself waiting to build the business because you don’t have anyone to help you, then you might as well just hang it up. It’s YOUR business.

The Mountain Doesn’t Care!


Back my early days of flying hang gliders I adopted a saying, “The mountain doesn’t care”, after a friend of mine crashed his glider and almost died. He had been flying for years and was beginning to feel invincible. He tried to launch off the mountain with a tailwind, which is nearly impossible. He went into an immediate stall and crashed on the side of the mountain. He had to be airlifted off the mountain and fortunately he survived, at the cost of sustaining severe injuries.
“The mountain doesn’t care.” It’s a mountain and there are certain laws you must follow to fly safely. Each pilot gets treated equally by the mountain. Continue reading


As cliché as it sounds, you will not pay the price until you have belief at a level of knowing. You won’t risk the time, money or ridicule until you no longer have doubt. In the early 1900’s if you asked 1000 people, “Is it possible to fly?” how many would say, “yes!” Probably two and they would be hauled off in straight-jackets! Today, if you asked 1000 people “is it possible to fly?” only about two would say it’s not possible and THEY would be considered crazy! Yet between 1900 and 1903, Orville and Wilbur decided it was possible. If you have seen the films, you know that they risked DEATH and WORLD-WIDE RIDICULE! But because they knew it was possible, they were willing to take the chances. If they did not believe it, they would not have done the work!

When I ask the question, “Why don’t more people make $100,000 per month in network marketing?”, the answer is simple and clear. Most people don’t believe it’s possible so they don’t do the work. It’s not as simple as just trying it for a couple of years. Look what the Wright brothers went through! Interestingly, millions of people have made $100,000 a month in our modern society (it’s only $1.2 million per year). Yet, if you ask 1000 people “Is it possible to make $100,000 a month?” only about 20 or 30 will say yes. Then, if followed up with the question, “Is it possible for YOU to make $100,000 a month?”, only about 2 out of 1000 will say yes. Therein lies the problem. This is the #1 reason why more people don’t do it. How can you attract others when you don’t believe it yourself? 


1. Be the strongest example of a “builder” in your organization. You set the pace. Your people will do what you do.

2. You really will never get your people to work. You’ll want to find the right people, get them started, then see them at the events! If they are your friends, just stay in touch.

3. Events are the only thing I have ever seen that will keep people from quitting the business. If you are not there, there is a good chance your team will not be there. Be there and encourage your team to be there. It’s your best shot at success.

To this day, I have NEVER met a leader in MLM that can get their people to work and not quit. I have seen people at all levels quit for a variety of reasons. People quit things and a few see the job through. All you can do is be what you want your organization to become. Set the example and stay the course.

Stop Being Normal!

The reason you are here is because you are DONE being normal. Normal is boring. Normal people are broke. Normal gets you poor results in terms of financial growth and personal satisfaction. Normal people struggle to pay their bills. Normal people have lots of debt that burdens them throughout their entire lifetime. Normal people are un-inspired and are living weekend to weekend. Normal people dread Mondays and live for Fridays. Normal people complain about their lives. We (in Network Marketing) get to live extraordinary lives. We are striving to make a difference in the world. We are on a journey of personal growth. We have a chance to travel to all the corners of the earth and bring a message of hope to people of many cultures and backgrounds. We can get excited about being part of a business model that offers unlimited possibilities for financial success.

Let’s take a look at what normal people do. Normal people watch 4-6 hours of TV per day. Most people say, “Oh, I don’t watch that much TV”. Well, someone is watching TV because the advertisers are still advertising and paying 10’s of thousands of dollars per minute. Normal people spend 1-2 hours PER DAY in rush-hour traffic. It has been suggested that network marketing is a cult. Network marketing is no more a cult than a job is a cult. If I have a choice to be brainwashed to offer something to people that will make their lives better or be brainwashed to; get up at 5:30am to an alarm clock (that un-naturally and violently jerks you out of bed) then, with glazed-over eyes, jump into my car with my coffee to creep along in 2 mph rush-hour traffic for an hour, for 40 hours of my week for 40 years with people that I typically don’t want to be around, causing me to complain about it year in a year out, all so I can scrape by with no prospect of every really getting ahead, I’ll join the network marketing cult!

When I was in my early 20’s I decided that normal wasn’t for me. When I got ridiculed or mocked, I said to myself, “it’s okay. You’re normal. I don’t want to be like you”. I watched the people around me at work (at the State of AZ, The City of Phoenix and then America West Airlines) and I said to myself, “If I don’t get out of this prison, I will die a slow death”. My co-workers (most of them) were numb to the agony they had been experiencing for years. It’s a slow lobotomy that very quietly eats away at your spirit. In most cases it kills whatever drive you had to grow and contribute. Now I know, this doesn’t apply to everyone, but it’s interesting to notice how many people complain about how much they hate their boss or their job. I also find it interesting how many people complain about not having enough money or not enough time to spend doing the the things they want to do. The negativity that permeates a typical working environment destroys the human spirit over time.

I don’t get mocked too much any more, although I know there are some people that do. Most of the people that mock me are people that are stuck, looking for someone else to blame. Network Marketing simply offers an opportunity. I do know this; if one person can do it, then many more can do it too. That’s the premise of our business. If one can do it, then others can do it too. I know that if I can achieve this level of success, the opportunity exists for you to do it as well. This is the REASON I was able to “break-out” in my last company. I saw others that had done it and I said to myself, “If they can do it, I can do it”. That’s how it all starts. I have never met a single person that made it big and said. “Yeah, that’s good for him, but I could never do the same thing!” There are MILLIONS of people that have never heard of SendOutCards and it is the perfect thing they need! Our job is to get to them and show them what we are doing.

Stop being normal. Step out of the status quo. It’s okay to buck the system and be different. We are different. We are not normal. Our chosen line of work challenges the status quo. It’s a better way of doing business. It’s more fun. It’s more rewarding. It has unlimited potential for growth. It doesn’t require expensive degrees. Yes, it’s non-conventional and as a result, MOST people don’t get it. That’s built in. It’s okay. Don’t fight that. Do your best to educate and find the ones that are ready. The REASON for our opportunity is because MOST people don’t see it. As soon as everyone sees it the opportunity is over. Be thankful that only a few get it. It buys us time. Would you rather have 5,000 people on your team once everyone else figures it out, or would you rather have 10 people on your team. Do you see why it’s better that most people don’t see it right away. Be thankful that we are in a line of work that is not normal (most people don’t get what we do). That’s a good thing! You must be bold and step out to FIND those that see it the way we do. Get really good at sorting for the right ones. If you don’t find them, someone else will. (I would rather it be you!)

Put it on the Calendar!

I get asked all the time, “Jordan if there is one thing, one piece of advice you could give me, what would it be?” I’ve been thinking about the best answer to this question for a long time. I finally figured it out. This one thing will completely transform your life and your business. It’s the key to having the “Success Factory” you are looking for.

Leave nothing to chance. Don’t wing it. Be deliberate about setting up a time for the things you want to “make real” in your life. If you are serious about building a successful business, this is the #1 key thing that will do it. In fact, I can specifically look back and see when everything changed for me in 1992. I started scheduling things ON MY CALENDAR. Of course things get moved and changed and you’ll even have cancellations and no shows from time to time, but an appointment is a commitment between you and another person. It advances your relationship. Appointments make things happen. CONSIDER THAT ITS NOT EVEN REAL UNTIL IT’S SCHEDULED!

I had been PLANNING a trip to the Virgin Islands for 10 years but until I scheduled it, I never went. It turned out to be one of the greatest experiences of my life.

I have been WISHING I could fly a helicopter since I was a kid but until I called and set up an appointment, it remained a wish.

Here are the things you want to schedule consistently:

CONVENTION – Schedule it!
1. Schedule when you are going to book your flights.
2. Schedule when you are going to buy your tickets.
3. Schedule when you are going to book your hotel room.

DREAMS – Schedule them!

1. When (exact date) are you going to take that dream trip?
2. Schedule the date.
3. Schedule when you are going to make your air reservations.
4. Schedule when you are going to book the package.

Once you put it on the calendar, miracles begin to happen. You will find the resources for things to happen once you commit to it.

YOUR BUSINESS – Schedule Appointments and Meetings.

1. Schedule one-on-ones.
2. Schedule two-on-ones (with your distributors).
3. Schedule home parties (for yourself and your team).
4. Schedule business presentations.

Put it on the calendar and miracles will begin to happen!

I look for opportunities to book phone calls and meetings with my distributors
on a regular basis and I PUT THEM ON MY CALENDAR. (One of the reasons why my calendar is so full!) This is a critical behavior for having the “Success Factory” you desire.


1. Make appointments with people that can help you get your dreams.
2. Ask yourself “Who do I need to meet to make this happen?”
3. Call them and get an appointment on the calendar to meet with them.

Dreams will never come true if you just wish for them. A wish is just a puff of smoke until you schedule it. Put it down in writing on your calendar.

Scheduling appointments is the most powerful, destiny fulfilling action you can take to achieve all that you are looking for.

Remember, nothing happens until it is scheduled. Here are some feelings you may have before scheduling things:

Fear that you won’t come up with the money.
Fear that they might not be interested.
Fear that you may not know what to say.
Fear that something may get in the way of the commitment.

REALITY CHECK: You will not get the things you want until you schedule them on your calendar.

I’m not real confident at this point that I can learn to fly a helicopter. Fear was keeping me from scheduling the lessons. I started coming up with all kinds of reasons why I shouldn’t commit. My schedule is to busy. What if I can’t do it? There are other things more important to spend the money on. Blah. Blah. Blah.

However, one thing I know for sure. NOTHING HAPPENS UNTIL IT GOES ON MY CALENDAR. Tomorrow at 10am I am heading down to the helicopter school to get going. (I’m dropping $15,000 to pay for all the lessons up front). I’m making a major commitment here. Last night it was still just a wish. This morning it is real because its now booked!!

So, what’s more important? Are you going to let your DREAMS win or are you going to let your FEARS win? Do you want to live your dreams or wallow in your fears for the rest of your life. You have all the power to make things happen. Set the appointment on your calendar.

THE SOLUTION IS RIDICULOUSLY SIMPLE. Put it on your calendar. Schedule the appointment.

All your dreams will begin to come true once you start scheduling the basic simple daily activities that move you closer to your dreams.

Start using phrases like:

“Let’s get you on the calendar.”
“I’d like to set up a time for us to talk.”
“When can we set aside 30 minutes to go through this.”
“We need to block out a few minutes to go over some things.”

What I am talking about is a small thing that will yield HUGE results. It’s a minor shift that will change everything for you. If you already do it and it’s not going fast enough, then do more of it and do it WITH your team. Get them to commit by SCHEDULING PRODUCTIVE ACTIVITIES WITH THEM.

Schedule a workshop.
Schedule a walk through.
Schedule a tour of something you have been dreaming about.
Book a trip.
Schedule a time to test drive the car.
Set up a 3 way call at a specific time.
Set up an opportunity meeting with your team.

When you talk to someone say, “let’s set something up. When can we get together to visit for a few minutes?”

This has been, by far, the most powerful skill for manifesting my dreams than anything else. It’s within your reach to do the same thing. If you already do it and you are not happy with your results, then you must do more of it (or start doing it again if you have stopped) and you must involve your team. You commit with them and work with them AS A TEAM to make things happen.

Stop thinking about it and start scheduling it! Put it in writing on your calendar and then follow through on your commitments to yourself.

“No Money”.

When I signed up EVERYONE said there was “no money” in it. I saw the money and proved that there was. Many others signed up, because they saw money in it too. Then, when some of them didn’t make money, they had proof that there was “no money” in it and they even told others that. Death sentence for them. I proved that there is money in it and they proved that there is not. The truth is, there is “no money” in any program. Money comes along as a result of leadership and the legitimate customer volume you create through the distributors in your organization. As soon as you treat it like a lottery, it becomes a pyramid. You CREATE your future. Your business lives and dies by your hand. Any company that promises money or success because you signed up, is a lottery. The fact is; there is no money in every program and there is a fortune in every program. You choose.

THE PRICE OF THE PROMISE:The Power Of Network Marketing

Mark Yarnell, a minister in a small town in Texas, was headed for bankruptcy and just about to lose his car and home. He looked for a way out and discovered network marketing. Luckily, he had a wise sponsor.

The sponsor gave Mark “THE PRICE OF PROMISE”.
“This business can set you free financially in one to three years.”
But he also gave him “THE PRICE”. “To succeed, you will have to face and conquer 4 major enemies.”

Mark said, “It’s a deal.”

Mark began by inviting 200 friends over to his house to watch a video. 80 said “No, not interested”

– Mark had encountered ENEMY #1: Rejection.

He thought, “No problem. My sponsor warned me about that. I’ve got 120 people still coming over.” Guess what?

– He had just encountered ENEMY #2: Deception.

Mark thought, “No problem. My sponsor warned me about that. I’ve got 70 people who watched the tape.” Guess what? 57 said “Not Interested”.

– He had just encountered ENEMY #3: Apathy.

Undaunted, Mark thought, “No problem. 13 people signed up.” Guess what? 12 of them dropped out of the business shortly thereafter.

– He had just encountered ENEMY #4: Attrition.

Attrition had left Mark with just one serious associate. But to this day, that single distributor earns Mark over $50,000 per month.

Mark Yarnell’s story is NOT Unique!

You may have heard of Bill Britt, one of the most successful distributors in Amway. Some years ago, 20/20 did a feature story on Amway. They spent 19 minutes interviewing whiners and complainers – several distributors who had failed and showed the garages full of products they couldn’t sell. During the last minute of the show, Mr. Britt was interviewed in front of his palatial home.
He was asked, “Mr. Britt, this business has obviously worked for you. What’s your secret?”

He replied, “There is no secret. I simply showed the plan to 1200 people. 900 said, ‘No’ and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”
Like Mark Yarnell, Bill worked through the numbers.

Jason Boreyko, former co-founder of New Vision, told this story. When he was a distributor in Matol, he signed up 50 people. He heard a lot of “No’s” on the way to those 50. Jason took one man, who he knew would be terrific in the business to lunch, told him about the business and the man said “No.” Jason took the man to lunch again the next month and told him the updates.
Once again the man said, “No.” Jason sent him more information and took him to lunch again the next month. And again the man said, “No.” That went on for six months. The seventh month, something had changed for the man, and he said, “Yes.”
That man made Jason over one million dollars. Jason also worked through his numbers.

According to Richard Poe in Wave Three while starting Amway, Rich DeVos and Jay Van Andel, America’s eleventh richest people, recruited 500 people. 495 dropped out. The five that didn’t quit built Amway. All $7 billion of Amway’s business was built under those 5 people. Jay and Rich had to work through their numbers. There are many similar stories.

Jeff, the top money earner in Mannatech, signed up 27 people his first month. One might think that he is especially talented at sponsoring. Actually, Jeff will be the first to tell you that he is not talented at all. In fact, he feels that he did very poorly. To recruit those 27, Jeff talked to 2,000 people that first month. And of the 27, the only one who did anything significant with the business was Ray Gebauer, who has more than half of Mannatech in his downline.

Jeff’s word to you is that the numbers never lie. Pick your goal and then get into massive action. If you talk to enough people, you will make it!

Here’s the lesson: Your success is directly related to the degree to which you are willing to work to find others like yourself who are committed to succeed. Mark Yarnell’s odds were 1 out of 50. (Jeff’s were really 1 out of 2000.) Would you be willing to go through 200 people to find the 1 who will make you $50,000 a month? Or go through 200 people to become a millionaire? Or hear uncounted “No’s” to sign up 50 people to find a million dollar person? I hope you will. It’s easier when you know the
odds up front.

But here’s the catch: You have your own set of odds and you won’t know what they are until AFTER YOU’VE SUCCEEDED. So if you’ve gone through 50 or 100 people and you haven’t found 1 serious person yet, you can either give up and assume the business doesn’t work or recognize that you are working through your own numbers.

Are you willing to find out what your own set of odds is?

That means that you must pay the price for freedom. Remember that the numbers never fail you. Despite where you are in your skill level, your success is assured if you talk to enough people. And as your skill improves, so will your odds.

There is no such thing as luck in this industry. Winning big is a matter of being willing to pay the price. Are you? Your future is in your hands! The choices which you make today will determine the course of your entire future.

Internet Marketing and Social Media for 2011

Before we start, realize that a new year is your chance to reinvent yourself. Each year I celebrate my accomplishments and start with a clean slate. I set aside my doubts and fears.
I use the ‘Etch-a-Sketch’ strategy. Remember when you were done with you drawing you simply turn the etch-a-sketch’ upside down and shake! Do this with 2010 when you are done with it and start with a clean slate. Now draw out your life. What relationships would you like to clean up?
Who do you want to meet? Where do you want to travel? Who do you want to be? How much money do you want to make? What impact do you want to have on the world? What would you like to accomplish? How much fun will you have? Who will you hang out with? Where will you be living?
We all have areas in our lives that are working and other areas that are not. Figure out what you want and get it done in 2011! This is your shot at designing your dream life . . . you have the vehicle that can get your there.
If all of this seems really overwhelming (which it may), simple write down 3 things that you want to achieve in the first quarter of 2010. At the very least do this: Just write 3 things. If they are things to do, if possible, put them on your calendar. Typically until they are scheduled, they never happen. If you have a trip you want to take, schedule it. Consider that it’s not real until you put it into existence (on your calendar).
Imagine if you just write 3 important things to do in the next 90 days and you get them all done . . . and then just do that 3 more times, you will have accomplished 12 things this year that are really important to you.
Most of us look back at our year and say . . . ‘where did the year go?’ Most of us are like a buoy bouncing around at sea. We are at the mercy of the weather that day. If we want to live our dreams we must have a destination in mind. First set your destination and then set your course.
I think it’s important to have three things mapped out to have a complete plan:
1. Your 3 dreams to accomplish each quarter
2. Your ‘I am’ statements
3. A plan of action
Before I start I want to say that everything that I say is my opinion based on my personal experience. I am going to tell you how it is from my perspective. There are exceptions to everything I say here. AND . . . I’m not RIGHT. This is just the way that I have chosen to build my business. You can choose to follow it or not based on your own experiences.
You may not agree with me and that’s okay! You probably won’t convince me to do it another way but you are certainly free, as an independent business owner to do it your way.
Is it possible to find someone that has built a long-term self-sustaining residual income through buying or creating cold market internet leads? Yes, it’s possible, but they are hard to find. Most people that have built their businesses this way have found themselves having to continually rebuild over and over again. I’ll share my experiences with you.
1. Most of the top earners in network marketing did it the old fashioned way. They meet people and get to know them. They develop trust and mutual respect for each other. They share their business with the people that they know. They sponsor 1-4 people per month. They create opportunities for their ‘community’ to interact with each other through live events. Typically they don’t buy leads. Why?
a. People that work leads experience LOTS of rejection. Cold market is brutal.
Cold calling from even the most ‘qualified’ leads is the toughest way to build the business.
Even if you get really good at it, most others wont make 100 to 150 calls a day to leads and therefore your business becomes completely non-duplicatable. After getting ‘beat up’ by 10 or 15 people, most distributors will quit.
b. Good leads are expensive – Even if you have the money, the people you sponsor typically will not. It’s hard enough to get someone to part with $500 to start a business. Now imagine trying to get them to spend $200 to $600 PER MONTH to buy leads. Now think about getting your team to do the same thing.
Again . . . totally not duplicatable! AND the cheaper the leads, the more resistant they typically are to hearing what you have to say. They will hang up on you, cuss you out, report you to the telemarketing regulators, etc.
c. Working Internet leads take a HIGH level of skill. It’s an art form that takes years to perfect. It’s not like asking someone you know to take a look at a cool idea. You must practice scripts and get your timing down to a tee. You must be able to overcome objections, close hard and deal with lots of competition by other people that are calling the same leads. Again . . . most people will not do what it takes to master the skill of sponsoring Internet leads. I would never want to build my business this way. In fact I would probably quit in a week if this were required. It’s just not my bag to build in this way. AND it’s not duplicatable!
Please, please, please, . . . if you feel the need to ‘defend’ Internet leads, remember I’m just sharing my perspective.
Let me share a story with you from my last company.
As Ambassadors (the top position) in my last company, we were asked to call and congratulate the new SD’s (Senior Directors) on their promotion. An SD should take between 4-6 years to create and should be making no less than $40,000/mo. Once in awhile we would find an SD that would do it in 12-18 months. Sounds impressive. Usually when we called, we found out that our new SD was 18-25 years old and was making less than $2000 per month! When asked a few questions, we found out they were building by buying leads and ‘stacking’ their way to a promotion. So in other words they had a title and very little income. Usually they were very discouraged and on the verge of quitting. They were getting virtually no duplication for the reasons I shared earlier. I spoke with no less than 10 new SD’s that had built their businesses the way I just described using Internet leads. Most of them quit before ever getting to their 2nd year in the business because they believed they should be earning much more money than they were after achieving an SD title.
There are only a few things I want to say about Social Media . . .
1. It’s really fun and addicting – Imagine if you spend 1 hour a day on Facebook or Twitter. No big deal . . That’s only about 350 hours per year. Now what if your team does the same? Let’s say you have 100 people on your team that spend 1 hour a day . . . that’s 100 hours TODAY on facebook! How much business could be done with those 100 hours? 35,000 hours per year on facebook! Ouch! It’s addicting and it really doesn’t build the business.
2. Facebook and LinkedIn are extremely valuable for connecting with people from your past. I search for names of the people from my past all the time. Once I find them, I can look through their friends and find others that I haven’t spoken to in years. TIP: In your profile, leave great details about your past so that the system can ‘link’ you with others that have similar profiles. I NEVER TALK BUSINESS ON FACEBOOK. I keep it personal. Any business talk will be done ‘offline’. The quickest way to get people to remove you as a friend is to try and recruit on facebook. Use it to meet people and to reconnect with those you have lost touch with. Schedule a phone call and get re-acquainted. Get an address so you can send a card, but be very gentle about trying to recruit people before really re-establishing your relationship. My best advice is to ‘relax’ and let it happen naturally. LinkedIn is a much more professional site that links you to others in business.
3. Use Facebook to post quotes, have fun and post fun photos of your family, team etc. Show LIFESTYLE on Facebook. Let people have a ‘glimpse’ of your life. Keep it fun and positive. Don’t be a ‘Debbie Downer’. Be someone others will want to connect with.
4. Take business ‘offline’. You can post a personal message in the other person’s inbox, but again, do not ever try and recruit people through a post regardless of how tempting it may be. It’s obnoxious and it turns people away from you.
Have a Happy New Year! Let’s make 2011 the best one ever!