New site, new Beach Blog!

For those of you who have subscribed to this blog or have been following us for years, THANK YOU!!  This site will no longer be updated with new blog posts, but instead will serve as a place for our archived articles.  Please check out the new look of our site at http://www.beachmoney.com and also resubscribe to the new blog on that site!

 

Thank you,

Megan Giammarco

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ADVICE FOR NEW DISTRIBUTORS:

EVERYONE THAT HAS EVER QUIT NETWORK MARKETING, QUIT ON A BAD DAY! When you sign up, your excitement is at an all-time high. For the first time in a while, you feel like you have something great to look forward to. You are motivated and encouraged. Your wildest dreams are going to come true. And then you talk to someone. It happens to everyone. What I want you to understand is that you will have ups and you will have downs. That’s the nature of building a business. If your personal confidence is already low and you talk to the first person on your list (if you even have a list) and they shoot you down, you’re done! I want to reassure you that virtually EVERYONE, including the five and six figure monthly earners, has experienced times when they felt like it’s not going to work. I don’t mean to be a “Debbie-Downer” here, but it’s important to know that you are not alone. REGARDLESS of what happens when you share your business with someone, it is no indication of what you are capable of. Learning to navigate the negative world we live in is more than half the battle. Keep in mind that there are millions of people out there that will love your product when approached. When you get hit with some negativity, it is not a gage as to whether you can have your dreams or not with your company. Just remember, EVERYONE THAT HAS EVER QUIT NETWORK MARKETING, QUIT ON A BAD DAY.  If you haven’t had a bad day yet, you will have one! And many, many more over your career! So here’s a philosophy for you to adopt right here and right now. NEVER QUIT ON A BAD DAY! This is one of the most important philosophies for you to adopt in your new business. If you can stay in action, you will have a good day and you’ll feel great about your business! Success in network marketing is a game of “stamina”. It’s not hard. It takes time, patience, and most of all, work. You will need to adopt the mindset that, “They are not going to pay my bills! I need to be responsible for my success and make my own decisions!” Do you realize that every single person that is living a dream lifestyle today did it because they had stamina, they didn’t quit and they refused to let other people determine whether they were going to continue or not? Remember, most people sign up not because of a polished presentation, but because they saw or heard something that touched or moved them. It is so true that “You can’t do it right to the wrong person and you can’t do it wrong to the right person!”

 MAKE A LIST

 It’s not as much about making a list as it is about your perspective when your list is short vs long. If you have a list of 10 people or even worse, you have no written list when you start, you are doomed. I’ll say it again, you are doomed. Why? Because after a few people tell you that you’ll never succeed, or “no one ever makes money at those things!” you’ll want to quit! I get it! I’ve felt it and so has every single successful person in our field! (Which means you are just like us) That also means you can do this! So how do you handle this?

 Get your list to at least 250 people. How? Go through your Facebook friend list and your smart phone list. Start WRITING DOWN the names of the people you know. It’s not good enough to have it on your computer. They must be written in a notebook. Why? Because they are easier to get to. Don’t filter your list. You may not contact everyone right away but at least put their names down. This will do wonders for you psychologically. If your list is 250 people, when 3 or 4 are negative it won’t blow you out of the water. Then, start getting updated contact info. This is a perfect reason for you to reach out and connect with each person. It’s a great first step. Simply email, call or FB inbox each person and tell them, “I’m updating my contact manager and I need to get your current address, phone #, email, etc.?” Do this with each person and fill your contact manager. Probably 90% of all new sign ups never make a long list. So by just doing this, you’ll put yourself in the top 10%. You have a much better chance of success with a long list because your brain won’t perceive that you are about to run out of people. By the way, statistics show that the average 21 year old knows 2000 people by their first name so you should have no problem coming up with a list of 250. If you’ll show 250 people the business, you’ll most likely have a booming business!

KEEP IT LIGHT AND EASY

 Most new people are so excited and nervous when they start. If you are nervous and excited this may work for you or against you! Some people do great with nervousness. It gives them energy and they channel that energy. Sometimes nervousness can be perceived as enthusiasm! Other people get frozen up with fear. So KEEP IT LIGHT AND EASY! Let the person you are showing your business to know that you are not attached to whether they do it or not. Let them know that you are having fun showing it and your only goal is to show it to them. It’s 100% up to them whether they want to take it to the next step or not. I say, “I think you’ll like this but don’t feel like you have to do it. Only do it if you are as excited about it as I am. It’s okay to say no.” This takes the pressure off them and gives them the space to really look and consider the options. Give them the space to sit back and really evaluate it. Let go of the outcome. Relax and allow the process to unfold. Your only job is to show them. Then let them tell you how they want to proceed. It’s okay to ask, “Do you want to do this with us?” after they have watched your presentation. I say to myself, “No big deal”. It’s no big deal if they do it and it’s no big deal if they don’t. (However, I am keenly aware that it could be a big deal if they do it, work it and stay in the game! They could become financially free and that is a BIG DEAL!)

IMPORTANT: Just because I keep it light and easy doesn’t mean I’m not passionate and enthusiastic about the business. I believe my product and business can change the trajectory of someone’s life. I do let them know that. I’m just not “attached” to the outcome and I like to give people the “space” to make a good decision that is right for them. I am also consistently persistent in my follow up. They will get periodic cards, emails and calls from me throughout the year. I want them to know that I’m still working the business when they are ready to go!

ONE STEP AT A TIME 

If you were to go into a dojo and tell the sensei that you want to know everything you need to know to become a third degree black belt do you think they would tell you? Do you think they would give you all the details? In fact, if they did tell you, you would be so overwhelmed you might even quit! They will give you one step at a time. First you’ll need to master your kicks and your punches. Then you’ll go on to get your first belt, etc. If I had heard all the things I would need to know to get my helicopter pilot’s license I may have gotten pretty overwhelmed! So I take it ONE STEP AT A TIME! I suggest you treat your business the same way. Ask your sponsor, “What’s the very first thing I need to do?”

“Okay, got it done! Now what’s the second thing?”

 So, when you train a new person help them to focus on ONE STEP AT A TIME!

  

IT’S ALL ABOUT TIMING!

 As a new person, you will be tempted to try and motivate people and get them moving. You must remember that sometimes it’s not the right time for them (even though they signed up!) I try and create opportunities for them to build like suggest we schedule a get-together at their home or office. Don’t take it too personally if they don’t do much. Remember we all experience the same things! I show my business about once per day for myself and for people in my group. I do one-on-ones, two-on-ones, small home parties, office meetings and I invite people to the events. I have found that about 3 out of 4 people I sign up don’t do much of anything. And do you know that every single top money earner in every single company deals with the same thing? You are no different! Years ago I gave up on trying to figure people out and trying to make them do the business. Remember, if they need you to do the business, then you will never have a very large team because you can only work with 3-5 people at a time. Each person must take responsibility for his/her own personal business! I just keep sharing and sponsoring until I find someone that is ready to go to work. I get them started and then get out of the way!

 

The purpose of this info is to help you to focus and navigate through the challenges you may face along the way. Anyone can learn the “how-to’s” of a business in a couple of hours. It’s the games we must play with our thinking when things get tough that make the difference. I think the #1 skill you must possess to achieve in this business is “Stamina”. You build your stamina by adopting a “no-tolerance-threshold” mindset. Don’t ever let crisis turn into ruin and don’t ever quit on a bad day. The day you sign up is always a happy day! You will have way more good times than not if you are sharing the business. By being around winners in the business and listening to the mentors who have gone before you, you can establish a level of energy that will keep you moving through the good times and the tough times.

 I can’t tell you it will be easy. But I will tell you it will be worth it! 

Telling the Story

Message from Paula Foeller:

“Hey Jordan, I have no idea if you will get this message. I just saw you on FB. I saw you at an event years ago at a Mastermind event. You were on stage and you told the story of how you wrote your story (in your journal). That you had put it (the journal) away because you were frustrated with it. Then years later you pulled it out after moving and read it. That everything you had written had happened in your life. I am sure that was about 5 or 6 years ago now. Well on the flight home I wrote my story. My husband had just left me. I was in an MLM but not making a lot at the time. I had no idea how I was going to support myself. I wrote about what it would feel like to be with a man who treated me right. I wrote about how my kids were. I wrote about what my business was doing. I cried as I wrote it. I wanted you to know that you were the person who set a whole course of events into action in my life. I am with a man who is exactly like I wrote about. My kids are doing amazing and are so happy in life. In the last 3 years I have made over $700,000 in personal income in my current MLM. I want you to know that your story changed my life and you have impacted the lives of my 3 children. Not only that, you have impacted the lives of every generation who will follow after me. Thank you. I only hope that this makes its way to you and not into your spam.
It’s funny a few days ago I wrote a new story. It occurred to me that I had accomplished everything in the original one. Don’t ever stop sharing your story. Every time you impact a person’s life, they in turn will impact others. My prayer for you is that what you gave away to me will be returned back to you 10 fold. I in turn will keep sharing it with others. I look forward to meeting you in person someday.”

I want to share a couple of things about this. Paula was compelled to write out her perfect life because of a STORY I told on stage at the MLM Mastermind Event. IF I HAD JUST TOLD THE GROUP WHAT TO DO, SHE PROBABLY WOULDN’T HAVE DONE IT. Because I shared my personal story and the impact it had on my life, she was moved to take action. The story was meaningful to me and many people in the crowd connected with it. She tried it out and created her own personal story that she shared with me in a post. Now I have shared that story with you.

The story is in Beach Money, Chapter 3. It’s called “It rained on my dreams that day”.
I was at a low point in my life. Nothing was working. I was feeling so depressed, discouraged and broken that I decided to walk the railroad tracks behind my rental on Mill Ave that I was living in. It was raining and cold. I wasn’t going to take any desperate action but was trying to figure things out.
I had remembered reading in some books the importance of writing out your perfect life as if it had already happened. I had never done this. The next day I took the day off work at the airline and I went to the Grand Canyon. I had never been there. The beauty of the canyon inspired me. (You get the idea. You can read the whole story in Beach Money).

When Paula heard me tell this story it moved her to want to do the same thing. The next day, she took the same action that I took. Just over 3 years later, her life and the life of her kids were transformed forever. Do you see how I’m stealing her story here? (With her permission). People remember stories.

Let’s talk about some of the components of a good story. You don’t need all of these things in a story to make it good. 2 or 3 of these components will create a great story.

1. Share the DRAMA.
2. Make it PERSONAL.
3. Stimulate all 5 SENSES.
4. ALIGN and CHALLENGE.
5. What’s THE POINT?
6. Use METAPHORS.
7. AMAZING but TRUE!
8. MEANINGFUL to you.
9. RELEVANT to the listener/reader.

I ask questions of myself like;
“Is this relevant?”
“What point am I trying to convey?”
“Can I give an example that will help people see something they may not have seen before?” (Metaphor)
“Am I emotionally moved by the story?”
“Am I stimulating the senses so that the listener/reader can EXPERIENCE what I experienced?”

HOW DO YOU CREATE YOUR OWN STORY?

I pulled a business card out of a box. I had no idea who the guy was. I know I had met him because I had his business card! His name was Mick Fetty and it was a pest control business card. I wrote in a greeting card to him:

“Mick, I have no idea who you are but I know we have met because I have your business card! I would love to reconnect with you when you have moment. Please give me a call sometime!
Jordan
My Phone #.”

I put my picture inside the card on the left panel.

About a week later he called me and said he remembered meeting me. He said I was in the lobby of the Embassy Suites Hotel on Rural Rd and the US60 in AZ. He said I was wearing a suit and talking to another guy. He came over and handed me his business card (over 3 years ago) and said, “Here’s my card. You might need this someday.” He then walked away. Well, we had a nice conversation 3 years after I sent him that greeting card, and 2 weeks after we spoke he became one of my representatives! I have used this story many times. Can you FEEL the leverage you create by creating stories and telling them?

Let’s go over each component and talk about specifics:

1. Share the DRAMA – People are riveted by drama!
“She has never experienced success in network marketing!”
“He was in 11 companies in 10 years and never signed up a single distributor!”
“She took the bus to work for 3 years because she couldn’t afford to fix her car!”

2. Make it PERSONAL
“I didn’t have the money to sign up, so I had a garage sale!”
“I sold my TV which was the best decision I have ever made!”
“I received a check and I knew that it would work!”
“My whole family told me no!” (There is drama in this one too!)

3. Stimulate all 5 SENSES (Venice Beach Story)
When I wrote this, my intention was to stimulate your senses so you could experience the FULL DRAMA of the moment:

If you haven’t been there, Venice Beach is quite a unique and unusual place. Last night at 5:30pm, something happened that had us speechless, moved and in awe. I’m not even sure I can describe it. As the sun was setting an intensely cold wind started wildly blowing the palm trees around. In moments the weather went from warm and calm to cold and windy. The strong, gusty wind was filling the cold air with dust from the beach. The sun was faded and orange as it made contact with the ocean. Two homeless men, one on a grand piano and another on a guitar soulfully and loudly played “Hallelujah.” The air was intense and electric. A crowd of about 500 people gathered around some sort of event on the boardwalk that had attracted four police cars and what seemed like the entire Venice Police Department. And as all of this was occurring, a loud helicopter hovered in a few hundred feet off the ground circling the whole event. We experienced the deepest feeling of life upon us as a mixture of music, weather, machine and humanity converged in a moment of intensity like neither of us had ever witnessed. We stopped and just looked at each other and said, “whoa . . . what was that?” I guess you had to be there!

 

4. ALIGN and CHALLENGE – I like to align myself with the listener or reader so that they know I am just like them. I have found people to be more engaged and related if they feel like I know them. I also like to challenge the listener/reader with new ideas or concepts.

“I felt discouraged and defeated. None of my friends were supportive of my decision.
Every business I started failed. I bounced 10 checks that week and was wondering if
I was going to lose my job. “

“I decided that the plan I had been working for over 10 years wasn’t working. The model that
I had been taught in high school and in college was a complete flop. I just began to study those people that had college degrees and had been working jobs for 40 years. Their lives were a financial mess.”

First, ALIGN with the reader/listener then CHALLENGE their way of thinking.

5. What’s the point? Ask yourself, “What message am I trying to convey?”

For example: My story needs to convey that A STORY IS THE BEST WAY TO GET MY MESSAGE ACROSS!

For the post, I wanted to do 2 things:

1. Convey that a story is the best way to get a message across.
2. Describe what components can help to make up a great story.

6. Use METAPHORS – Metaphors are examples that are similar in meaning.
A metaphor is a figure of speech that describes a subject by asserting that it is, on some point of comparison, the same as another otherwise unrelated object or subject.

“Your business grows like an oak tree grows. It starts as an acorn. And not all acorns germinate. If you sow enough seeds and the ground is fertile, a few will take root. Some will turn into giant oak trees and others will wither and die. With enough sowing, you may end up with a forest. You can count the acorns in a tree but you can’t count the trees in an acorn!”

7. AMAZING but TRUE! This one is similar to drama. When you experience something amazing, share it. People love “amazing but true” stories. The formula Ron Howard uses to determine if he is going to do a movie is an “amazing but true” formula. I heard him in an interview and he said he holds focus groups with young people that don’t know the true story he is thinking about directing.
If they tell him the story sounds too good to be true, then he directs it. If it’s not believable, then he feels like it will be dramatic enough to take on. (For example; Apollo 13 and Rush.) These stories seemed so unrealistic to the young people that didn’t know the real story yet they were true, Ron felt like they would make great movies. Amazing but true always makes for a good story!

8. MEANINGFUL to you!
If a story is meaningful to you then you’ll have passion for it. Passion is always a component of a great story. When something MOVES ME, I share it if it’s relevant to the person or people I want to share it with.

9. RELEVANT to the listener/reader: If I tell a group of young people that Network Marketing is a great vehicle to prepare for retirement, that’s not relevant to them. But if I tell them that Network Marketing is a great way of retiring before they hit the age of 26 years old so they don’t have to be in a rocking chair before they can enjoy life that may be more relevant! Consider your audience when you are telling a story!

I want to finish with a story. (SURPRISE!!)

I figured out a way to get people to lean forward before I tell a story. Do you want to hear it? Seriously, would you like to hear how to get people to stop what they are doing so they are fully engaged in your story? You will not even believe what I’m going to tell you. It will blow you away. You’ve never heard anything like it. Ready?

Ha ha.

Official Beach Money™ Fan Club Page!

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The Mountain Doesn’t Care!

THE MOUNTAIN DOESN’T CARE!

Back my early days of flying hang gliders I adopted a saying, “The mountain doesn’t care”, after a friend of mine crashed his glider and almost died. He had been flying for years and was beginning to feel invincible. He tried to launch off the mountain with a tailwind, which is nearly impossible. He went into an immediate stall and crashed on the side of the mountain. He had to be airlifted off the mountain and fortunately he survived, at the cost of sustaining severe injuries.
“The mountain doesn’t care.” It’s a mountain and there are certain laws you must follow to fly safely. Each pilot gets treated equally by the mountain. Continue reading

HOW TO GET PEOPLE TO WORK AND NOT QUIT:

1. Be the strongest example of a “builder” in your organization. You set the pace. Your people will do what you do.

2. You really will never get your people to work. You’ll want to find the right people, get them started, then see them at the events! If they are your friends, just stay in touch.

3. Events are the only thing I have ever seen that will keep people from quitting the business. If you are not there, there is a good chance your team will not be there. Be there and encourage your team to be there. It’s your best shot at success.

To this day, I have NEVER met a leader in MLM that can get their people to work and not quit. I have seen people at all levels quit for a variety of reasons. People quit things and a few see the job through. All you can do is be what you want your organization to become. Set the example and stay the course.

Put it on the Calendar!

I get asked all the time, “Jordan if there is one thing, one piece of advice you could give me, what would it be?” I’ve been thinking about the best answer to this question for a long time. I finally figured it out. This one thing will completely transform your life and your business. It’s the key to having the “Success Factory” you are looking for.

Leave nothing to chance. Don’t wing it. Be deliberate about setting up a time for the things you want to “make real” in your life. If you are serious about building a successful business, this is the #1 key thing that will do it. In fact, I can specifically look back and see when everything changed for me in 1992. I started scheduling things ON MY CALENDAR. Of course things get moved and changed and you’ll even have cancellations and no shows from time to time, but an appointment is a commitment between you and another person. It advances your relationship. Appointments make things happen. CONSIDER THAT ITS NOT EVEN REAL UNTIL IT’S SCHEDULED!

I had been PLANNING a trip to the Virgin Islands for 10 years but until I scheduled it, I never went. It turned out to be one of the greatest experiences of my life.

I have been WISHING I could fly a helicopter since I was a kid but until I called and set up an appointment, it remained a wish.

Here are the things you want to schedule consistently:

CONVENTION – Schedule it!
1. Schedule when you are going to book your flights.
2. Schedule when you are going to buy your tickets.
3. Schedule when you are going to book your hotel room.

DREAMS – Schedule them!

1. When (exact date) are you going to take that dream trip?
2. Schedule the date.
3. Schedule when you are going to make your air reservations.
4. Schedule when you are going to book the package.

Once you put it on the calendar, miracles begin to happen. You will find the resources for things to happen once you commit to it.

YOUR BUSINESS – Schedule Appointments and Meetings.

1. Schedule one-on-ones.
2. Schedule two-on-ones (with your distributors).
3. Schedule home parties (for yourself and your team).
4. Schedule business presentations.

Put it on the calendar and miracles will begin to happen!

I look for opportunities to book phone calls and meetings with my distributors
on a regular basis and I PUT THEM ON MY CALENDAR. (One of the reasons why my calendar is so full!) This is a critical behavior for having the “Success Factory” you desire.

YOUR DREAMS:

1. Make appointments with people that can help you get your dreams.
2. Ask yourself “Who do I need to meet to make this happen?”
3. Call them and get an appointment on the calendar to meet with them.

Dreams will never come true if you just wish for them. A wish is just a puff of smoke until you schedule it. Put it down in writing on your calendar.

Scheduling appointments is the most powerful, destiny fulfilling action you can take to achieve all that you are looking for.

Remember, nothing happens until it is scheduled. Here are some feelings you may have before scheduling things:

Fear that you won’t come up with the money.
Fear that they might not be interested.
Fear that you may not know what to say.
Fear that something may get in the way of the commitment.

REALITY CHECK: You will not get the things you want until you schedule them on your calendar.

I’m not real confident at this point that I can learn to fly a helicopter. Fear was keeping me from scheduling the lessons. I started coming up with all kinds of reasons why I shouldn’t commit. My schedule is to busy. What if I can’t do it? There are other things more important to spend the money on. Blah. Blah. Blah.

However, one thing I know for sure. NOTHING HAPPENS UNTIL IT GOES ON MY CALENDAR. Tomorrow at 10am I am heading down to the helicopter school to get going. (I’m dropping $15,000 to pay for all the lessons up front). I’m making a major commitment here. Last night it was still just a wish. This morning it is real because its now booked!!

So, what’s more important? Are you going to let your DREAMS win or are you going to let your FEARS win? Do you want to live your dreams or wallow in your fears for the rest of your life. You have all the power to make things happen. Set the appointment on your calendar.

THE SOLUTION IS RIDICULOUSLY SIMPLE. Put it on your calendar. Schedule the appointment.

All your dreams will begin to come true once you start scheduling the basic simple daily activities that move you closer to your dreams.

Start using phrases like:

“Let’s get you on the calendar.”
“I’d like to set up a time for us to talk.”
“When can we set aside 30 minutes to go through this.”
“We need to block out a few minutes to go over some things.”

What I am talking about is a small thing that will yield HUGE results. It’s a minor shift that will change everything for you. If you already do it and it’s not going fast enough, then do more of it and do it WITH your team. Get them to commit by SCHEDULING PRODUCTIVE ACTIVITIES WITH THEM.

Schedule a workshop.
Schedule a walk through.
Schedule a tour of something you have been dreaming about.
Book a trip.
Schedule a time to test drive the car.
Set up a 3 way call at a specific time.
Set up an opportunity meeting with your team.

When you talk to someone say, “let’s set something up. When can we get together to visit for a few minutes?”

This has been, by far, the most powerful skill for manifesting my dreams than anything else. It’s within your reach to do the same thing. If you already do it and you are not happy with your results, then you must do more of it (or start doing it again if you have stopped) and you must involve your team. You commit with them and work with them AS A TEAM to make things happen.

Stop thinking about it and start scheduling it! Put it in writing on your calendar and then follow through on your commitments to yourself.

A Letter From a Friend

This is an email from a dear friend of mine, Janalea Rengifo.

Jordan,

I recently wrote an email to a close friend of mine.  We used to be roommates.  She was a customer of mine, & after years of seeing me pay all my bills without having a job, she cautiously decided to join the business as a distributor last summer.

See, I have been a ‘retired’ distributor for the majority of the last 5 years.  I was a twenty-something girl, having a rough time in my life.. actually the roughest time of my life– and my residuals from my business kept me afloat through my darkest hours.

I am clear I missed out on an incredible opportunity by NOT building my business over these last 5 years, but my business has been there for me anyway, my residuals growing without fail year after year, and I am eternally grateful that our company exists. 

You see, when the founder of our company had us look at our MLM Blueprint at the training event last month, I realized that I was blessed with an extremely positive entrepreneurial mindset- a solid MLM Blueprint- from a very young age.  I did not grow up with money, I didn’t particularly know of any Jordan Adler’s.  But I grew up inquisitive & curious, open minded & trusting of my own intuition & instincts, and what little exposure to Network Marketing I had in my early years was positive. (I could write a whole other email on that!)

Conversely, I suppose I had a rather negative Job Blueprint- watching my mother leave for ‘a good job’ at 530 in the morning, return late in the evening, & still struggle to make ends meet.

Anyway, here I am, a ‘retired’ Network Marketer living off of my residuals, searching for the meaning of life & all of that…  In truth, I attended the training event more to see my friends & all the amazing people involved with this company that I love.  And like many of you I suspect- I was taken by surprise with the fire that got lit under my metaphorical butt.  Yes, I am out of retirement!

Now, back to my good friend.  She has never been her own boss, instead she has worked hard all her life & has always been a huge asset to her employers.  It’s easy for her to work hard.  I have watched her do it through the years with amazement.  But I have also watched her frustration at never being able to really get ahead of the curve.. working hard for that year end bonus.  Staying in a job she no longer enjoys for years because of the promise of stock options.  Having dreams & goals and hoping to someday have the time and extra money to go after them.

So last summer she cautiously decided to upgrade from a wholesale customer to a distributor.  She is an extremely hard worker, but seems to come from a more traditional ‘job’ mindset.  Strong & positive JOB Blueprint, small & somewhat skeptical MLM Blueprint.  But she loves our product.  She knows me, she knows Jordan.  She knows the money we are making is real, & she knows we are not ‘scam artists’.

Yet the concept of paying a few hundred bucks to sign up as a rep is pretty foreign to her, something she is skeptical & wary of.  It took her a long time to decide to upgrade as a distributor, & not much happened after that.  But finding a way out of the rat race is one of her goals, & she’s ambitious… She even just decided to go back to school full time to get her business degree.  She is an amazing woman.

I know that she has almost everything it takes to be massively successful at building a Network Marketing business.  She knows how to work hard at a job, at school.  All that’s stopping her is her Mindset.  After that it’s only a matter of a little practice– building that muscle of working for yourself, not someone else.

I get an attitude when people question the value of buying a network marketing distributorship.  But I got even a little more for my dear friend, who has SEEN firsthand that value in this business.  I wrote her this email late one night, & Jordan thought it would be worth sharing:

OK, We gotta expand your mind a little in terms of value w/this thing compared to any other business opportunity.  This is a REAL business opportunity.  Something to be proud of, not shy about.  Something that you can be profitable your 1st month- vs YEARS before profitability with many, MOST business opportunities.

If you want to start any business, usually it is thousands of dollars (if not hundreds of thousands) in start up costs, lawyers fees, employee costs, insurance, you name it- & there is no one to blame or get support from if the market turns, or you make a costly mistake or have a fire or a break in.  My dad dealt with all of this & both he and my stepmom worked probably 50-80hrs/week EACH for 20yrs.  They ran & owned a successful restaurant for those 20 years (& never had vacation time)… & I bet they never netted what my check was last month after all their costs & paying their employees.

To buy into a franchise it is typically no less than $100k for smaller ones.. closer to a million for a McDonald’s… That is simply to have the RIGHT to put their Brand Name on it, the right to buy all that Brand’s materials & products.  Then you gotta pay for the building, employees, & everything else on top of that.  You are lucky even with a McDonald’s to see an ounce of profit in 5yrs- working very much full time.

Real estate- you pay lots of money just so you can take a test & get a license (by the way, I just googled it & it looks like it costs upwards of $1400 to take the test, get the license, join the associations & meet the other requirements to simply be allowed to be a real estate agent).  Then you’ll still need to go get hired, or do it on your own.. Even if you are hired you are typically responsible for finding your own clients, even advertising fees- your only benefit is being able to use the name ‘Remax’ or ‘Coldwell’ on your business card.  THAT is it.  

So you pay, you study, you pass the test, you apply for jobs, you buy leads or use your sweat to find clients, you show houses, you pay to place ads… ALL without seeing a dime back until you sell a house.  THEN the firm you work for takes a cut- for letting you have their name on your business card, & maybe a little cubicle office space- though there might be a fee for that as well!  

(And just a little reminder- when you DO sell that house, after you give a chunk to your boss, the money you make for all that hard work gets paid to you ONE time, then it’s up to you and only you to find that next sale.)

I am not disparaging the Real Estate profession, or small businesses, or franchise opportunities.  They are viable business models.  And if you LOVE doing it- if you are called to do it- then great.  But if your goal is financial independence so that you can go DO the things you dream of, then I am here to tell you there is a better way.

In any traditional business, you HAVE to go all in.  You don’t say ‘well… I’ll spend money on employees after I prove this is gonna make me money…’

I was thinking about the commonly made comment about ‘well how many people REALLY make any money..?’  It is the same as college in one sense.  College costs loads of money, with no guarantee that you will earn more money with a degree or without.  It costs loads of money with no guarantee you’ll even get your degree!.  It is up to you to make the most of it.

The path to a degree is all laid out for you.  If you take these classes, apply yourself, do the work, study, & show up- you will get your degree.  But some people pay all that money & they never show up.  Some drop out.  Some take 12yrs to get their degree because they keep getting distracted or move really slowly or life happens.  And some go crazy & get their degree in a year & a half.  Anybody with half a brain CAN do it.  But not all will.  

But would you ever blame Stanford if your friend dropped out?   Would you think Stanford was a scam?  Of course not.  Because you grew up conditioned to believe College had value.  And it does.  But it is up to you to get that value.  It isn’t automatically bestowed upon you the moment your parents write a check!

I know you are going to college to get your business degree.  And I am so proud of you.  But I have heard it and seen it time & again.. Most of the people I know with business degrees who are also in Network Marketing say the education they got about real-life business while they were building their network marketing business was 10x more valuable than what they learned in school.  Many go on to build successful traditional businesses as well as their MLM business.

To make money in this world you either gotta get a job, have some skill or talent that people pay you for, MAKE or invent something that people want to buy, have a chunk of money to start a business…OR have a chunk of money to Invest… 

Do you know Jordan has invested hundreds of thousands in GOOD investment opportunities that went nowhere?  He gave someone $50k or more for one.. coulda been a good deal but the company went under.  No scam, just the way business goes.  He invested in a nightclub idea that never took off.  No scam, just didn’t work out.  But he continues to invest, because the odds are one of these will take off big & he can afford to lose that kind of money, risk that much for higher gain, BECAUSE of his Network Marketing business.  Does $500 still sound ridiculous to start a business?? 

A traditional business is usually so cost prohibitive for most people, that you end up having to take out loans & the added expense of interest on top of that.  So even though it’s your own business, you are typically indebted for years to someone else.  In that sense you can be running your own traditional business without being your own boss.  You quit or get sick or want to take a vacation, you still are on the hook for a large sum of money & labor.  

This can be a ‘good’ thing though… because once you decide to go down that path, you kinda gotta see it through.  Harder to just Quit because you had a hard week or a hard month.. or like some of us- got a couple of NO’s.  I’d venture to say the majority of small business owners have a hard week- every week.

Go ask your dad approximately how much it cost him to get his business going.. to build a prototype for his idea… to pay the lawyers, apply for patents, etc etc etc…  & how much he has PROFITED.
The building materials for his prototype alone probably cost him more than starting your network marketing business!

We offer a viable business opportunity with a viable product at a good price.  You don’t have to have lawyers or insurance to set this business up.  It’s been done & is being done ongoingly for you at corporate.  You don’t have to develop web pages or training tools & run them by the FCC to make sure they are in compliance.  You don’t have to buy MILLIONS of dollars worth of the best equipment for manufacturing or take out a loan.
 
You don’t have to hire employees… instead you get to work WITH people to help them reach their goals as you work to reach yours… You don’t have to risk hiring an employee that steals from you, or wastes your time and money by not being productive.  You don’t have to pay unemployment insurance when you fire that deadbeat employee or worry about getting sued.  You don’t have to stock product.  And if you get sick or fall off the face of the earth- you won’t go bankrupt like you would if any of that infrastructure was your responsibility to get started.

If a new rep signs up day one they risk somewhere around $500 … To have a business for life if he or she wants it.  They have to sign up all of about 5 people & train them- to be in the clear & ready for pure profit.  And there is no cap on their earnings, sky is the limit.  

And icing on the cake?.. Your $500, and countless other things you do now that you are an independent business owner are a tax write off (people estimate approx a $2k tax savings their first year signing up as a 1099- which we are)

This is an INCREDIBLE income opportunity my friend.  Someday I hope you can really see that.  For someone educated or not, connected or not, with many resources or not– with basically just their earnest physical labor & almost no Risk, one can produce monthly income that rivals what huge highly successful businesses take years & years to do.  

But because you CAN quit without your life falling apart– it’s an easy thing for people to never really commit the heart & soul required to make anything flourish.

I hope this doesn’t sound like me on a soapbox.  I really do know a lot about business & a lot about network marketing.  I have helped start & run traditional businesses, started my own right out of high school, been involved in THIS kind of business for 12yrs, & coached/consulted for business owners across the spectrum when I led programs for a personal development company.  The biggest hurdle for you to be massively successful with the business will be for you to see the value as much as I do.  Typically you will meet and attract people with the same concerns you have.  So when you truly see how much immense value someone gets for under $1000… you will see the results show up in your business.

You meet someone that sincerely believes they don’t have the money.  I tell them they can have this diamond worth $10,000 if they can find $500.. and I bet 98 out of 100 people that didn’t think they had the money, will find the money.  Because they see the value in trading $500 for the opportunity to make $10,000.

What’s RIDICULOUS is how little I had to work for the money I make in SendOutCards.  I am grateful, and I know it is because of my rock solid belief in the VALUE of this business.

I’ve seen you work hard.  All you need is the right Mindset.  ‘Hard work’ in this business IS the work of retraining your mind!  You do that, while adding consistent effort– a fraction of the 40, 50, 60 hours you put in week after week at your jobs, I might add- you WILL reach your goals.  It is that simple.

Article By Richard Brooke

Catching Fire with the World’s Greatest Networkers
Posted By: Richard B. Brooke
Date Posted: April 27, 2011
I’ve been fortunate to work on a lot of great projects, and I’ve got to tell you about one of the best. In the new Audio Interviews with the Greatest Networkers, I join 20 of world’s most successful Network Marketers to prove that Network Marketing really is the single greatest income opportunity in the world.

Everyone in this project is a “catch-fire” leader: when you’re around them, listening to them, and learning from them, you can’t help to catch their fire. Their spark is contagious, and they help you grow.

You can imagine the power of a tool like that, especially if you’re just starting out or if you’re looking for a way to revitalize your outlook and approach. It’s a wake-up call that will completely change your strategies and focus.

John Fogg is leading the project, and he’s put together the true stories of ordinary people who became millionaires in Network Marketing, and their stories show you exactly how they did it.

One of the great things about John’s project is that it comes in an audio format. He’ll publish a book soon, too, but having the interviews in mp3 format makes all the difference. You can listen to them in the car, at home, while you’re working out—anywhere at all.

“There’s an old saying, ‘Repetition creates assimilation.’ Simply put, when you hear something over and over and over again, it sinks in. Becomes part of you. You get it—and you don’t just ‘get it’ in your conscious mind. You get it in your brain and your body. And that’s when you own it. Their experience and knowledge becomes your experience and knowledge. It’s a powerful scientific fact.”
– John Fogg, editor for The Greatest Networkers in the World project

Now I’ve known many of these people for years, and you probably have, too, but I’ve never heard them speak like this. I could tell you about it, but the real test is what you think when you hear them for yourself.

Take a look at the Greatest Networkers website, and check out the free audio sampler. You won’t be disappointed, and you’ll find yourself turning to these interviews again and again and again.

Richard Brooke
RichardBrooke.com

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